Conversions spell success for your business. Clicking that button, whether it be “get started”, “buy now”, “subscribe”, or more, means more leads and sales for your company. Enticing your potential customers can be tricky. Choosing the right call to action colors can...
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Small Business Website
The Anatomy of a Good Blog
There’s a lot that goes into writing a blog. You want it to be easy to read, while demonstrating your knowledge to your readers. Even more importantly, you want it to keep the readers’ attention and bring more traffic to your website. Make sure you keep these 8 things...
5 Things Every Website Needs
Websites are a great way to communicate with your customers and lead them down a path to conversion. The aspects a website needs often varies depending on the industry, but there are some features that should be universally included for any business. Google...
The Importance of Color in Branding
Branding is an action. It is the marketing practice of actively shaping your brand. Your brand is the combination of all tangible and intangible aspects that represent your business. The tangible elements consist of things like: your logo, fonts, marketing materials,...
Canva Vs Adobe for Social Media
When it comes to social media, having diverse content is key. Photos, videos, and branded graphics are all standard types of content that you should be posting. The question is where do you get the branded graphics? Ideally you would talk to your marketing team...
Why we Prefer WooCommerce to Shopify
Whenever we start an ecommerce project, we always get asked the same two questions. First, what are our thoughts on using Shopify, and second, what makes WooCommerce our preferred e-commerce platform? Honestly, these are great questions and I wanted to take some time...