Branding is an action. It is the marketing practice of actively shaping your brand. Your brand is the combination of all tangible and intangible aspects that represent your business. The tangible elements consist of things like: your logo, fonts, marketing materials,...
With the presence of social media today, it’s important to establish a strong voice for your marketing. It’s easy to be forgotten in the mountains of content consumers view every day. Inconsistencies across your media channels can spell disaster for your brand. Don’t...
Do you struggle to make connections? Running a business is hard, especially if you’re an introverted entrepreneur. For many people, networking is terrifying. Networking events can often cause anxiety and lowered confidence. The Dream 100 is a new take on networking...
Tired of marketing tactics that don’t work? So are we. Businesses often end up throwing away their money on ineffective marketing. For entrepreneurs and small businesses, it doesn’t matter how good your marketing is if it isn’t being seen by the right people. We know...
Your brand is the personality of your business. Is it memorable? Bad branding can put your business at stake. Your brand seeps into every aspect of your business, from your website, packaging, ideal clients, marketing, and everything in between. As a result, low brand...
Slack was developed as a new way to communicate in the workplace. Its instant messaging system has gained a lot of popularity in recent years. Many businesses now use the app as their primary mode of communication, not to mention the platform's other features. So,...
